Make A Difference

Make A difference mobilises young leaders to enable equitable outcomes for children in a shelter homes. With over 4000 volunteers working tirelessly in 70 shelter homes across 23 cities in India, MAD has proven with its ten year track record of impact that when communities come together they can solve our biggest problems. And Community Fundraising is one of the biggest examples of this belief and theory of change. We believe in the cause and our work, and many of our friends and family believe in us, so they are often more happy to help the children we work with.



There are millions of children in need of care and protection in India ALONE. Children who end up living broken or institutionalised lives, with limited support systems, positive role models or opportunities. And when these children leave shelters, they are often crushed in the unforgiving gears of a system that breeds more poverty and suffering. The sad truth is that few people are aware of the scale and depth of this problem and there’s not enough funding to turn things around.


Why Community Fundraising?

CFR (Community Fundraising) is the most cost efficient way to raise money, compared to other ways of fundraising. Other forms of funding typically come with hidden agendas, while also being unable to cope with the kind of rapid change we are going through. With more than 4000 of us working together, CFR has the greatest potential to cover all operating costs.

Why we prioritise CFR over other Funding Streams?

Here’s a quick reminder of the value of raising funds from our friends and families rather than institutions

  1. We believe in the cause and our work, and many of our friends and family believe in us, so they are often more happy to help than we might imagine.
  2. The funds are accountable but unrestricted, and so can be used against actual priority in real time, rather than against a predetermined plan that might change.
  3. CFR is the most cost efficient way to raise money, compared to literally anything else.
  4. Other forms of funding typically come with hidden agendas, while also being unable to cope with the kind of rapid change we are going through.
  5. With more than 4000 of us working together, CFR has the greatest potential to cover all operating costs, compared to any other form of fundraising.


What's in it for you?

For those of you who need more than just the cause to get you going, here’s some insights into what participating meaningfully in CFR can do for you personally. The main point is that this isn’t just about CFR itself. The experience and skills you’ll build are fully transferable and life valuable too.

  1. You’ll learn how to prepare properly to successfully manage complex conversations.
  2. You’ll learn how to ask and negotiate, which is something you will need one day when you want to ask for a raise or deal with complex requirements.
  3. You’ll learn to pitch, which is something you will need if you ever need to make a case for something, or raise funds for your venture, project or personal goals.
  4. You’ll learn and practice how to coach, mentor and mobilise others.
  5. Finally, you’ll learn that you have more courage than you thought you did, and that things that seem hard are sometimes much easier than you expected when you give them a decent shot.


What We Do With The Money, How, & Why


Expenditures for the year 2015-16

88% of our total expenditure went towards execution of our four major programmes. We invested significantly in our programmes to increase quality of impact and the scale of our operations within our existing shelters. We follow international industry standard GAAP guidelines with respect to admin costs and allocation of salaries and overheads to projects based on actual effort and time spent on execution of the projects. The complete audited financial statements are available on our website.

For every INR100 raised by MAD,INR94 isspent on programme expenses. Our focus on a volunteer based delivery model for our programmes allows us to be considerably more cost efficient than comparable organizations.

Our volunteer model ensuresthat our delivery costsareapproximately1/10thofan equivalent employee based model.

Here’s the latest Annual Report with everything you need to know about MAD, what we do, our impact, how we spent our money, and where we’re going in the next few years.


Accountability & Transparency


Internal Auditing

Conducted by an independent external agency to ensure compliance with industry regulations.

Budgeting & Control

Budgets for every activity are submitted separately using Salesforce, and are monitored by at least two approvers.

Reporting

We ensure monthly reviews of financial reports in order to evaluate performance and identify variances.

All about Tax Breaks

Here’s everything you need to know about tax breaks for Indian and Foreign Donors.

  1. 80G: Under section 80G deduction is available to any taxpayer (may be individual, company, firm or any other person) making donation to MAD. 50% of the donation made is allowed to be deducted from the taxable income and consequently tax is calculated. This is essentially done to encourage people to donate to non governmental organizations. In order to claim this deduction the donor is also required to furnish a proof of payment ie the tax receipt which is issued by MAD upon realisation of the funds.
  2. Give India: Provides 501(c) tax receipt (for US taxpayers) and Giftaid (for UK tax payers)
  3. Global Giving: Provides tax exemptions to US [501(C)3 equivalent], Canada , Australia and UK.Our UK based donors are eligible for exemption and they can claim 25% extra on top through Gift Aid (even when supporting projects outside the UK). For other countries please recommend donors to consult their own tax adviser regarding the applicability of any state, local and foreign tax laws.

A few key reminders

Here’s a few key things to remember.

  • Don’t focus on the first people that come to mind. Think of who believes in you, and who can afford to donate.
  • As the saying goes, you miss 100% of the shots you never take. As with most things in life, all you have to do is try!!
  • Recurring monthly donations (NACH) are the highest priority even if they involve more effort. They are fully auditable and create long term sustainability. The next priority is Online Donation, as these have no audit risk, and then finally Cash, which has a lot of potential for human errors in the collection process and so poses an audit risk.
  • No pressure. We do this because we care. It’s a challenge, but then you’re a MADster and taking on challenges is what Makes A Difference!
  • Finally, there’s a lot to learn through this process. Skills that you will need one day when you need to negotiate salaries, or ask for help, or raise funds for your own ventures. So give it your best shot.