MAD Loves Cambridge

I once read somewhere that the true measure of a society was in how it treated its weakest members.

We started MAD with the hope of enabling our children to someday be treated like equals, getting the same opportunities you and I got when we were young and today I believe we have come closer to our dream.

I am proud to Announce Cambridge as MAD’s knowledge partner.

From 2010 on, MAD’s children will be using “The Cambridge English for Schools Curriculum”

Now to test out these books I decided to take it to the naughtiest place on the planet, the name of which makes every MAD newbie pee his pants: Palluruthy Snehabhavan. The kids there are famous for their pure unbridled energy and their ability to make even veteran volunteers like Sanjana Kuruvila cry for mommy at nights.

I took with me one of MADs oldest supporters and a photographer for TOI, Sivaram who brought his Camera along. We took four of the naughtiest kids gave them the books and told them they were the New Brand Ambassadors of Cambridge text books. What happened next would put Amitabh Bachan to Shame :P

The second pic from above is actually them trying to solve a word puzzle in the book. I was really excited because the kids kept asking me if they are gonna have the same books next year and you have no idea how good it feels to say “YES” !!

This five-level course for young students has won worldwide praise for its innovative approach that really works. It was the first course to be fully based on CLIL (Content and Language Integrated Learning) principles. Cambridge English for Schools features a communicative, task-based approach where the content and concepts reflect students’ own lives and interests. This course is effective with mixed-ability classes and emphasises learner choice, decision-making and autonomy.

These are the very same books that many International Schools in India use and this year on,  2500 of MAD’s children too will be using these fabulous books.

I would like to thank Sunil Mohan, General Manager, Cambridge University press for spearheading this partnership. Andrew LittleJohn, author of these books for responding to our emails and offering his complete support and our very own Sanjana Kuruvila for making it all happen.

Related posts:

1. MAD Mumbai has a Library Partner!!!
2. About & Contact